Activation Brand Manager

Greenville, SC
Full Time
Manager/Supervisor
Company Overview

At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next. 

Our Team 

Our mission is to be trusted partner to those all responsible for the parenting journey.  We do this by seeking every day to answer the question -Will this be safe and bring comfort and joy to every child?  
We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients

This is a full time, hybrid role with our office in Greenville. This position does require 3 days in office and 2 days that can be completed remotely from home.

Who We Are Looking For:

We are seeking a dynamic and strategic Activation Brand Manager to oversee the development, implementation, and execution of marketing initiatives that build brand awareness, drive consumer engagement, and ensure consistent brand positioning across all channels. The ideal candidate is both creative and analytical, with a strong understanding of market trends, consumer behavior, and brand strategy.

What You'll Do:
  • Brand Strategy & Positioning
    • Develop and execute comprehensive brand strategies aligned with company objectives.
    • Ensure consistent messaging and visual identity across all marketing, packaging and communication channels.
    • Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
  • Marketing & Campaign Management
    • Plan, manage, execute and measure integrated marketing campaigns (digital, social, retail, and traditional).
    • Collaborate with internal teams and external agencies to deliver impactful creative content.
    • Oversee product launches, seasonal campaigns, and promotional initiatives.
    • Lead & manage retailer marketing campaigns to maximize awareness and sales
  • Cross-Functional Leadership
    • Partner with Design, Sales, Packaging, Photography and E-commerce teams to align brand initiatives with business goals.
    • Provide strategic input on product positioning, packaging, and pricing.
    • Manage vendor and agency relationships to ensure high-quality output and adherence to timelines.
  • Masterbrand Partnership
    • Partner with Nestle to develop & execute Masterbrand programs
    • Navigate various programs and lead ideation where relevant
  • Analytics & Performance
    • Monitor key performance indicators (KPIs) including brand awareness, engagement, and ROI.
    • Prepare regular reports and presentations for leadership on brand health and marketing effectiveness.
    • Optimize marketing efforts based on data-driven insights.
  • Team Leadership
    • Ability to lead a team with a positive mindset
    • Coach & mentor junior team members
    • Ability to manage & prioritize multiple projects at one time
    • Ability to drive business results in a crowded, competitive environment
Who You Are:
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in brand management, marketing, or related roles.
  • Proven success in managing brand campaigns and driving measurable growth.
  • Strong understanding of consumer marketing, market research, and digital channels.
  • Strong understanding of paid media and analytics
  • Excellent communication, presentation, and project management skills.
  • Creative thinker with a strategic mindset and strong attention to detail.
  • Budget ownership
  • Ability to comfortably work with legal departments to ensure brand proprietary elements are being protected
  • Retail marketing plans
Preferred Skills
  • Experience in CPG, retail, or fashion/apparel industries.
  • Proficiency with analytics tools
  • Ability to manage multiple priorities in a fast-paced environment.
  • Leadership experience with cross-functional or direct reports.
  • Out of the box thinker
  • Problem solver
  • Positive attitude and energy
What We Offer:
  • Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation. 
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  • Time away from work - Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge. We are committed to helping our employees create a work-life harmony!
  • Growth and Development - We are constantly seeking to offer opportunities and support for personal and professional development.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future. Including a generous 401K match!
  • Extras, discounts and perks - Generous discounts to our company and related companies, is just one of the cool extras we offer!
Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*